That said, a generic message won’t cut it. You need a product launch email that’s clear, targeted, and well-designed.

In this article, we’ll walk you through how to craft an effective launch email, complete with real examples and a step-by-step framework to help you get it right.

4 Product launch email templates

B2B product launch

You must execute a B2B product launch in a precise manner. It differs wildly from its B2C counterparts because of the target audience. You’re reaching out to working professionals, hyping a product launch explicitly designed to serve their businesses. 

You’ll need to understand the people you’re marketing to, knowing their role in the organization, their average age, gender, and more. Target your initial teaser email around that specific information and follow up strongly. 

The examples and templates provided in this article are an excellent starting point. Still, it would help if you remembered to keep your target audience in mind when adapting these ideas and directions to suit your B2B product teaser and promote your launch. 

The example below is an email sent by the cloud-based accounting software SoftLedger.

Screenshot provided by Kevin Kessler

In this example, SoftLedger hypes new features rolling out for its software. You’ll notice right away the company addresses the recipient by name before diving into the heart of the matter. There’s no beating around the bush. We leap headfirst into what this is about and who it’s for. 

The company then goes right into what you can do with this software and how that can help you with your business needs. It goes on to hype the automation features of the software, further expanding on how this alleviates common pain points. 

At the bottom, you have a clear call-to-action button and a list of awards and social links. This email is as straightforward and effective as it gets. 

Here’s another example from the same company.  

Screenshot provided by Kevin Kessler

It immediately asks a pain point-related question after addressing the recipient by name. The email discusses how the company’s new automation feature can resolve these issues, painting a picture of one less headache during a business owner’s day.

After that, the message states what you won’t have to do, which is always an effective tactic when addressing any potential customer in the business world. In the second paragraph, it touches once more on the benefits of this feature and how its software, in general, can improve a customer’s life. 

This second example was less dry and had more personality. Your chosen option will depend on the audience segment you’re trying to reach. 

You might also vary your CTA depending on where you are in development. For example, if you’re driving interest with pre-order emails, your CTA button could say “PreOrder Now” or “I Want One!”

With those examples in front of us, let’s dive into our B2B Product Launch Template. 

B2B email template for new product launch

Subject Line: Improve Your (Pain Point) With (New Product Name)

Hi, (Customer First Name)

Our (Product) has now officially launched, and we’re eager to show you how (Product) can help you reshape your (Pain Point) through its (Main Features). Imagine a world where you’ll be able to (Pain Point Resolution) easily, adding (Added Benefits to Business Operations). 

We’re incredibly excited to bring (Product) to the market and are confident that by using its (Main Features), you’ll be able to (Pain Point Resolution) and (Added Benefits) starting right away. (Include the following sentence if providing a special offer). We’re so confident in (Product’s) effectiveness that we’re willing to offer (Details on the free demo, money back guarantee, discount, etc). 

(CTA Button) 

Website launch

Launching your brand-new website is a huge deal that you need to celebrate. Whether you’re using an AI website builder to create your site for the first time or rolling out a new user interface on an existing website, you’ll want to get the word out about what your online presence has to offer. Using professionally designed website templates can help ensure your site makes a strong first impression from day one, both visually and functionally.

In the modern business world, opening a new website should be celebrated with the same fervor and gusto as opening a physical store. After all, in the internet age, your website is essentially a storefront. It’s the first thing most customers see, and an extension of your brand. In many cases, it’s how customers will interact with your company for their entire customer lifecycle. 

Our website launch email example comes from Descope, a company that creates authentication flows for apps. 

Screenshot provided by Kevin Kessler

This email is a bit longer than the other examples in this article and there’s nothing wrong with that. Sometimes your message requires more than a few bullet points.  

Of course, the effectiveness of this tactic all depends on your target audience. If your audience will stick around through a longer email, then by all means, write more. But, if they’ll only open and read short, skimmable text, make sure you deliver what they want. 

Even though it’s a longer read, Descope does a great job of using best practices to keep the reader interested. Right away, you can see there’s an eye-catching graphic and logo at the top, and the copy takes a more conversational tone. 

Paragraphs are short and easy to read. And there are links sprinkled throughout that recipients can follow to learn more. 

When writing product release emails, the subject line is one of the most important components. It acts as your hook – drawing your reader in and convincing them to open your email. Without a compelling subject line, the rest of your email is worthless. 

The subject lines Descope used for their emails were: 

• It’s nice to officially meet you
• Making authentication as easy as 1-2-3

After you get your reader to open the email, you’ve got to keep them glued to the screen. How? By starting your body copy with a killer hook, for example, a stunning website built with an AI website builder. You can effortlessly design a website that’s as captivating as your email, personalized to your brand, and launched in minutes. 

Descope does this in their email with a little bit of curiosity and humor – “It feels good to not be sneaking around anymore” and “we launched out of stealth” piques the curiosity of the reader and brings to mind images of a rogue sneaking around in the dark. It’s a fabulous way to get someone to read the rest of an email, don’t you think?

As promised, here’s an email template you can use for a website launch. Feel free to personalize it and make it yours according to your style, brand voice, and audience preferences. 

Website launch announcement email template

Subject Line: Our New Website is Live!

Hi, (Customer First Name), 

(Company Name) is delighted to unveil our new website to the world! Created by the extraordinary minds of (Designers), this website will create a smooth online experience for (Company) customers, walking you through our services, story, and (other additional features). 

Using this new website, you’ll be able to (List Special Features), which will help you to (Pain Point Alleviation) 

CTA: Check it Out! 

App launch

Businesses with apps must make a lot of noise in the countdown to their official launch. An email blast sent out to your audience members can carry a lot of weight and create a buzz around this high-quality resource’s official debut. 

Your launch email campaign should include a pre-launch email that alerts your audience to the upcoming release, followed by a ‌celebratory email commemorating the launch. 

App launch emails come in many forms. There are:

• Earlybird product release
• Ecommerce app launch
• Upcoming feature announcements
• Event invitations
• Pre-order announcements

It’s always a great idea to send news about your new product features to your email list. Your subscribers should be the first to know about any new product update you’re rolling out to increase their interest and foster loyalty. This goes for both new applications and new features or versions of existing apps.

Be creative with your emails. For example, design an infographic like, Connecteam did about its renowned employee schedule app’s new “time off” feature. 

Since the ultimate goal of these emails is new app downloads, it’s best to include a CTA like “Learn More” or “Download the App Now” that’ll easily redirect users to a webpage or app store for more information.

Connecteam got creative for their launch and designed an infographic about the new feature. There are no limits to what you can do and design to draw attention to your new product. 

Screenshot provided by Kevin Kessler

As you can see above, Connecteam kept things short, sweet, and simple, letting the imagery talk for them. They don’t address the recipient directly, and there’s no opening line or introduction. They just jump right into the new feature. 

Its title is large and at the top, and the email is structured as though it’s a grand reveal. There’s imagery that showcases the new feature and tells you everything you need to know immediately. 

The CTA is in a perfect spot. It’s also a lighter purple shade. That makes it stand out from the background and encourages clicks. 

The following is an email template for an app launch, but, of course, be sure to personalize it and be as creative as you like. 

App launch email template

Subject Line: Welcome to the All-New (Company) App

(App Name) is here! 

The all-new (App Name) is now officially live on the iOS and Android app marketplaces, ready and able to help you (Pain Point Resolution) 

(Feature 1 – Highlighted with a large header and two sentences showcasing what it can do)

(Feature 2) 

(Feature 3) 

CTA: Learn More

SaaS launch

SaaS products rely on a big launch date to create hype around services. Launching a software product is much different than launching a physical product, mostly because SaaS solutions typically run on a recurring subscription model instead of a one-time purchase. 

Often, a launch email is an offer to try out the service at either no cost or obligation. This can be a free demo or a money-back guarantee. That’s because the time it takes for a SaaS lead to convert into a paying customer is much longer. You can also offer an instructional webinar at no cost to prevent rejection by user error. 

Because of this, you’ll need to send out a product launch email sequence that fits your email marketing funnel. There should be an announcement, an early Beta demo sign-up before launch day, and, finally, the official launch. A follow-up email highlighting early positive reviews can also be added. 

For our example of a quality SaaS launch email, we turn to the CRM platform TigerLRM. 

Screenshot provided by Kevin Kessler

In the example above, we see TigerLRM announcing the launch of a new integration with its virtual assistant service. Specifically, it’s working with ‌AI writing tool ChatGPT. 

At the top of the message, you have a large header and a custom image that details how to use the product. The company then begins to explain the services in short, punchy sentences, before highlighting at the end that using it is fun. 

Then you have a prominent orange CTA at the bottom of the page. The message is simple, short, and effective. 

Use this same framework in the template below to build your own SaaS launch email series. 

SaaS launch email template

Subject Line: Take Control of Your (Pain Point)

(Company) Proudly Announces the Launch of (SaaS Product)

Businesses seeking to (Pain Point Resolution) can rejoice at the launch of (Product). This specialized software can help you address (Pain Points) and (Benefits of Relieving Pain Points). 

Using (Product), you’ll be able to: 

• (Feature 1)
• (Feature 2)
• (Feature 3)
• (Feature 4)
• (Etc.) 

We want you to experience the difference that (Pain Point Resolution) can bring to your life, so we’re offering you a (Trial Period or Free Demo) with no strings attached. Try (Product) out for yourself and learn how simple life can get! 

(CTA)

How to write a product launch email

We’ve pointed out how different types of product launch emails can differ, but the basic formula for each remains the same. There are several steps to crafting the perfect product launch email content to hype your launch date. 

We’ll go through them with you one at a time in this product launch email template. 

1. Create an engaging subject line (read: hook)
2. Write a short, personalized greeting (Email marketing automation tools like Mailtrap can add customer names)
3. Have a header and an image that make the email pop
4. Briefly hype how your product alleviates customer pain points
5. Include links to informative blog posts and landing pages
6. Have a standout CTA under your message that captures the attention of your audience

How to send product launch emails

First, sign up for a Mailtrap account via Google, GitHub, Office 365 account, or your email.

Then, add and verify your domain by following the instructions from this help center page. 

With a verified domain, you can proceed and upload your contacts to Mailtrap.

Upon upload, your contacts can be filtered by subscription status, email, or lists.

So, for example, if you’re launching an exclusive product and want to announce it only to subscribers who’ve made previous purchases, simply create a contact list based on purchase history.

To do this, head to Lists -> Create List. Then, go to Contacts, and through the page, populate your new email list.

After your contacts have been uploaded and added to an appropriate list, go ahead and create your template.

In Mailtrap, designing an email template requires only a few clicks using the drag-and-drop mechanism or some code for the HTML editor. 

Along with these two tools, Mailtrap users also get access to a free image library, AI image generation, AI recommendations for catchy copies, and much more for creating their email campaigns, with all of it located in the Mailtrap dashboard under Email Marketing -> Create New Campaign -> Edit Campaign or Templates -> Create New Template.

To now test this template, go into Email Marketing, click on the campaign you want to test and then on Send Test.

Type or copy-paste the email address, click Send Email, and in a few moments the test email should be ready for inspecting in your inbox.

To deliver the email to your recipients, simply click Schedule Campaign and either send it immediately or choose a date and time.

What’s next?

An upcoming product launch is a critical moment for your business. You want to burst out of the gate like a racehorse, racking up conversions and creating conversations within your audience. 

But you can’t rely on the audience finding you alone. Use the product launch email templates featured above to improve your open rate, create a sense or urgency around your product launch campaign, and craft a winning message that highlights your product and entices recipients to convert. 

So, if a customer sends an angry email, they expect a quick response that solves the problem and reassures them that you’re taking their concerns seriously.

But the thing is, writing responses to these frustrated customers isn’t easy. You have to carefully craft a reply that not only helps ease their worries but also provides the right solution to their problem.

How do you do it?

Simple. Look at some angry customer email examples.

8 templates for angry customer email responses

Check out these email templates to help inspire you to respond to an angry customer.

Delayed orders and extended wait times

Let’s say a customer reaches out to you after experiencing a long delay in receiving their order. They’re using all types of choice words, exclamation marks, and ALL CAPS to tell you how disappointed they are. They even throw in that they’ll no longer buy from your brand again due to the huge inconvenience of waiting a long time for their order to arrive.

Your response:

Product or service quality issues

A customer angrily emails you about issues with your product. Maybe they feel like the quality isn’t what you claimed it to be. Or, maybe it broke way too easily.

Your response:

Here’s another example for good measure:

Technical issues

You run an app, software product, or website. Sometimes, customers are bound to run into issues, whether it’s a mistake on their part or an issue with your service.

Some customers will be patient about it, and some won’t be so patient when reaching out to your company about the problem. To address this effectively, many businesses choose to outsource technical support, ensuring that customer concerns are handled promptly and professionally.

Your response:

Bad customer service experience

It’s bad when a customer response reaches your inbox to complain about a negative support experience. Their whole reason for coming to one of your customer service team members was to resolve their problem. 

So, when a customer has a bad experience with your customer support team, it becomes crucial to improve customer experience – otherwise, prepare for frustrated communications that can damage your brand reputation.

Your response:

Wrong item or incomplete order

Imagine waiting patiently for an order you recently placed. Then, imagine getting the wrong item or not receiving the complete order. 

Now, think about it happening to one of your valued customers, and they send a not-so-happy email.

Your response: 

Customer wants an exception

This is a tough one. How do you professionally write a response email to a customer who wants you to make an exception to your company policy?

Your response:

But what if you just can’t grant the exception?

Your response:

Negative review

So, a customer leaves a negative review about your brand for all to see on social media. What do you do?

Your response:

Overtly negative or aggressive customers

It can be difficult to maintain professionalism and calmness when a customer is being overly aggressive. However, it can be done.

Your response:

How to write an angry customer email response template

Here’s how to write a sample email response template for unhappy customers.

Angry customer email structure

Emails responding to angry customers should always include:

• Greeting: Addresses the customer personally, making the customer feel valued.
• Acknowledgement of customer issues: Recognizes the customer’s complaint and shows empathy, which validates their feelings and demonstrates you’re taking customer feedback seriously.
• Apology: Express sincere regret for the inconvenience your business/product/service caused. This helps defuse anger and shows your commitment to offering a great customer experience.
• Explanation (if applicable): Explains what went wrong without any excuses, providing context and transparency, which can help to rebuild trust. 
• Solution: Outlines the steps you’re taking to resolve the issue, directly addressing the customer’s anger and concern.
• Further assistance: Invites the customer to reach out if they have additional questions or need more help.
• Thank you: Expresses gratitude for the customer’s patience and understanding, leaving them with a positive impression and showing appreciation.

This email from the Pokemon Center includes all those components. The support agents responsible for the email greet the customer, sincerely apologize for the inconvenience they experienced on the site, state how they understand the customer’s frustration, explain the issue, offer a solution, and express gratitude. 

Handling emails this way helps boost customer retention and is a perfect example of how to handle angry customers.

Key components of angry customer email responses

Below are key steps for customizing angry customer email templates.

Personalization

Always address a customer by name when beginning a customer service conversation. This helps your customer service agents create a genuine interaction.

So, double-check every support email to make sure you’re addressing recipients by their first name. 

Making a connection

Your customer support representatives should always show empathy in angry customer situations.

This is an important part of conflict resolution because it reassures customers that you understand their frustrations and are there to help.

Also, apologize for the inconvenience, and have the customer’s conversation history handy when responding to a complaint. This helps boost customer satisfaction.

If the customer doesn’t respond, send a follow-up email to see if you were able to resolve the issue successfully. 

Offer specific solutions or next steps

Address the issue with a tailored solution. Ensure your solution completely addresses the customer’s concerns and satisfies their complaints.

If a complete resolution isn’t possible, offer the next steps to solve the issue. For example, you could provide a partial refund, extend a complimentary service, or replace part of the product to help mitigate the issue. 

How to customize a blank email template

When working with a template, you can apply the principles we discussed above for a custom email. This level of automation will help you improve your response times to customer complaints while personalizing your reply to their unique situation.

Personalize

Edit your customer email templates to include the customer’s name or any other personal information. 

• Template: “Dear [Customer Name],”
• Custom: “Dear Jennifer,”

Adjust the solution

Modify the offer of resolution or next steps according to the customer’s situation.

• Template: “Thank you for bringing this matter to our attention.”
• Custom: “Thank you for bringing the delayed delivery of your order to our attention.”

• Template: “We can offer you [solution].”
• Custom: “We can offer you a full refund or replacement of the [product name] with expedited shipping for a faster delivery date. Your item should arrive within 3-5 business days.”

Let’s look at an example. 

Divorce mediation services in AZ need to know how to navigate customer conflicts. Why? They often deal with emotionally charged situations. 

One key strategy is mastering the art of communication through emails. There’s a right and a wrong way to address angry clients. Divorce mediators can improve their communication skills by:

• Examining top examples of emails that defuse tension
• Fostering constructive dialogue

For instance, acknowledge the client’s emotions and concerns upfront. Offer clear and empathetic responses. Finally, provide actionable resolution steps. Personalize each response to reflect the specifics of the case. This approach demonstrates a genuine understanding and commitment to the client’s well-being. 

Transform volatile interactions into opportunities to build trust. It’s your job to provide amicable resolutions to improve client satisfaction and outcomes.

In this industry, a positive review from a new customer is highly rewarding.

But an appropriate customer service response to a frustrated client may look like this:

This is key to building a positive, long-lasting customer relationship.

Conclusion

Happy customers are loyal customers. But having upset customers is part of doing business. It’s not possible to please everyone. Some customer expectations just can’t be met, no matter how hard you try.

Other times, you might run into issues with your operations that may cause a negative experience for customers.

It happens. Some things aren’t in your control. However, you can control how you respond to these issues, particularly to an angry customer. 

Always start with a sincere apology. Then, try these angry customer email examples to level up your customer service game and improve customer loyalty.

But in order for it to bring maximum benefit, you need to choose the right type of newsletter that you are going to create. 

In this article, we will talk about the types of newsletters and when you should use each of them. We will show examples and best practices. If you are ready, we will start.

Reporting

This type of email newsletter is one of the most popular today. The format itself does not provide for the author’s style since it consists only of a selection of facts. It can be either a daily weekly, or monthly newsletter.

Each author or editorial board independently chooses how such event newsletters will be unique and attract readers. 

The platform annually celebrates June 19th, which commemorates the end of slavery in the United States. This newsletter interviews black artists and creators. Here people share real stories and their attitudes to the holiday. This is helpful information and an exciting format that can unite people with the same values.

Anyone who is going to release this type of email newsletter needs to take care of its unique concept. This will enable the publication to be competitive.

A bulletin in the form of a reportage can be relevant for a variety of enterprises. This variety is universal. Among the advantages of such a publication:

• the ability to provide exclusive content;
• information content;
• brevity of presentation of relevant content;
• news character, due to which you can always pick up relevant information occasions.

Another important advantage is that different people can work on such a newsletter since there is a link to the facts covered rather than to the author’s submission format. There are no cons as such. It’s just that in many cases, this format will not be the most appropriate if the task goes beyond simply acquainting the audience with the news.

Artistic

This kind of newsletter is fundamentally different from the previous one. If, in the first case, we are talking about a concise messaging and style with a presentation of events, then a completely different emphasis is placed here. It lies in the author’s vision of certain upcoming events. That is, in such a bulletin, the comment of its author is important. One example of this type of ballot can be seen below.

Most often, this is a good newsletter, which is filled with a clear idea and high-quality expert narration. This option is suitable for companies that work in the field of art. For example, we can talk about art galleries. If you do a short review with an artist’s commentary before each exhibition, this approach will attract more attention to the event and gather a larger audience around it.

Also, the art newsletter is relevant for those who are building their personal brand and want to share relevant information with the audience, maintaining interest in themselves.

The key advantage of such a newsletter is the unlimited opportunities for self-expression of its authors. Among the relative disadvantages is that this option is only suitable for some areas. For example, an art newsletter would be inappropriate for a business that specializes in the sale of technical goods or the provision of simple household services to the public. This option is better for companies whose field of activity is creative.

Analytical Bulletin

Analytical bulletins are chosen by political parties that want to acquaint readers with the opinions of their experts or case studies. This is a good opportunity to communicate with potential voters, conveying your point of view on various events in political life. But they’re also common with some enteprize-level SaaS products. 

Outside politics, this type of mailing allows you to create an image of an expert, educate the audience, improve loyalty and even indirectly increase sales. Asana’s analytical bulletin perfectly demonstrates thus. The brand shows how, with the help of its product, a business can improve its performance.

The variant of the analytical bulletin is also suitable for specialized publications. For example, there can be several opinions of the top experts of the publication about economic news and the consequences of such an event for different market participants. When the reader sees a high level of experts and understands that their opinions resonate with him, he will be more willing to purchase a subscription to paid versions of the publication. 

This opinion is not a hypothesis, it is information confirmed in practice by the New York Times. According to the statistics of this publication, those who first subscribed to the newsletter are twice as likely to subscribe to its paid version.

These statistics are not surprising at all. They are natural, given that the newsletter allows the publication to establish regular interaction with the audience of the publication. This is an opportunity to convey the news and the position of the authors. And we return to what advantages the analytical bulletin has. They are:

• the opportunity to share not only news but their expert assessment;
• the ability to convey the author’s vision regarding various informational occasions.

The second point is especially valuable. It is in this way that the analytical bulletin differs from the bulletin in the reporting format. Among the relative disadvantages of this format is that it fits less information than in the usual superficial news review without expert opinion. If you do detailed analytics on several informational occasions at once, you will go beyond the bulletin, which is characterized by a laconic format.

Instruction

This is one of the best newsletter options for an enterprise that manufactures a product. Because it gives consumers useful content. This improves loyalty and increases sales. Also, this format is suitable for companies and private entrepreneurs who provide services. 

An example of such a newsletter could be a checklist with recommendations on how to extend the life of a product with proper care. When the company’s customers get acquainted with the tips for proper care of their purchase, they will feel the care of the company. 

With such interaction, a person understands that he is not used for the sake of situational earnings, but that adequate long-term relationships are built with him. This is how customers become repeat customers and then become brand advocates—people who recommend your company to others.

When a bulletin in the form of instructions is offered to customers who order a service, this can also be very useful. For example, a clinic may issue such advice bulletins for its patients. There is a limitless field for imagination here. You can offer recommendations before different types of examinations. It can also be general advice aimed at maintaining health.

An example of a newsletter in this format is Moment. It contains many ideas for an independent publisher.

Among the main advantages of the bulletin-instruction are:

• the ability to build relationships of a trusting nature with your target audience, giving it useful practical advice;
• ease of creation, since any professional or team of professionals regularly gives recommendations to their clients (it’s just that these recommendations take on a written form);
• the versatility of the format.

Let’s dwell on the third point in more detail. It means that such a bulletin is relevant for various industries. At first, it may seem like it is better suited for various technical and medical topics. But the possible scope of its use is much wider. Even for companies working in the field of art, such a newsletter will be useful if you choose the right issue theme. For example, it can be seven topical ideas for landscape paintings or a guide on how to take a friend from another city on a tour. There are many options.

Though, there’s a bit of a caveat instructional newsletters. It can get boring if written in a too-dry and formal style. To avoid this, use a friendly manner that will please the reader.

Hybrid newsletter

The name already says it’s all about combining different types of newsletters to create something new and exciting. This happens when the editors are faced with the task of revealing one topic from different angles and in different ways. An example is a bulletin about China called Sinocism. It combines elements of different types of newsletters. There are comments, analyses, reports, and links to Chinese publications.

The hybrid newsletter format is suitable for those who find it difficult to decide and are used to experimenting with different ideas. This is its main advantage. And also – adaptability to different industries due to the flexibility of the form. With such a newsletter, you can experiment a lot, trying new creative ideas in each issue.

As for the cons, they are relative and are a matter of preference. For those accustomed to a more strict, clear, and consistent form of the ballot, there may be a better option.

Expand types of newsletters in email marketing

Yes, if we are talking about email marketing tools, four additional content writing styles can be added to the types of newsletters in email marketing discussed. This:

1. Letter from the editor – most often, this is a long bulletin of 200-1000+ words. You can give the reader useful industry news, complementing your company’s advantages in them, draw attention to some problems, etc. Newsletter content can be varied, the main thing is that it is interesting to the reader and inspires confidence. Crafting engaging newsletter content often requires refining and rewording ideas to maintain clarity and impact. Using a reliable paraphrasing tool can help marketers adjust tone, enhance readability, and optimize messaging for different audience segments.

2. Featured article or useful curated content –  you can give the maximum benefit to the client, which can only indirectly relate to your brand. But it is necessary to explain why this particular content can be useful to the user. A company newsletter can be good advertising. For example, you can paint a client’s problem – “How to choose shoes for the winter?” And in the final pieces of content, influence your relatability with the audience, showing that you have winter shoes for every taste in your store.
   
3. Promotional newsletters are also short texts about anything related to your product and why your offer should be of interest to the user. Everything can be used here: special discounts, important information about the product launch, information about the new pricing, and of course, limited time to buy something. The main thing is to find a good copywriter who will write the text correctly and only favorably affect nurture relationships.

Never buy an email list for mailing

Create it yourself, build lists and track testimonials. Purchased accounts can quickly unsubscribe since these are most likely not your potential customers. And this is at best. At worst, you will be sent to spam. And this can greatly affect your reputation. And even a cool curated newsletter will not save your situation.

Create email templates and newsletter templates

It will be much easier for you to create promotional emails if you prepare early. When you have ready-made email templates with curated content and audience, it will be easier for you. All this will lead to workflow automation.

There are really many types of email newsletters. Each is suitable for its target audience and the company as a whole. Try different ones to find the best option.

What to do next

You have already become familiar with the key varieties of email newsletters. Now it remains to choose the one that best suits your needs in this regard. The choice may be different for companies that produce goods and offer services. People who develop their personal brands also adapt the email newsletter themselves. And for those who have yet to decide on the format and want to do something unique, a hybrid email newsletter format may be suitable.

Below are examples of different newsletters in the same industry. Let it be the production of shoes. So:

• The bulletin in reportage format (reporting) will be dedicated to the latest news, trends, or novelties of the product range of a particular company.
• The art format will focus on the author’s creative solutions used in the design of shoes from the brand, which is promoted through the newsletter.
• The analytical bulletin will be devoted to the review of technologies and their use. The editors will acquaint readers with the opinions of various experts.
• Bulletin in the form of instructions will acquaint readers with how to care for shoes made of different materials. Or – how to dry wet shoes after rain, so as not to damage them.
• Hybrid newsletter. As many have already guessed, it will combine all of the elements above.

Whatever you choose, it is worth taking advantage of professional recommendations that will facilitate the process of creating and popularizing the newsletter. You can also use ready-made templates to complete this task faster and more efficiently. But by contacting an essay helper, you can get qualified assistance in this matter. Professional journalists often come here to get an outside opinion and a hint.

It happens that to understand the concept of the future email newsletter, it is better to use an unbiased view from the outside. It can be found by consulting. This will allow you to choose from all types of newsletters, precisely the ones that will correspond to your tasks.

To help you craft successful campaigns of this type, I have compiled 10 best drip email campaign examples that you can use as inspiration, and that will help you better understand what is a drip campaign in the context of email marketing. Let’s dive in!

Take notes from these 10 email drip campaign examples 

1. Cart abandonment: Brooklinen

With almost 70% of online shoppers abandoning their shopping carts, sending cart abandonment emails is crucial – especially for eCommerce stores. The goal of these types of emails is to persuade the potential customer to come back and finish the transaction. In other words, move them further down the sales funnel.

To leverage the power of drip campaigns and cart abandonment emails, you can send out a campaign offering potential customers a small discount, similar to what Brooklinen, the retailer of high-quality textile products, is doing. 

To get more email opens, Brooklinen gives a small hint in the subject line of the first email.

Upon opening the email, the recipient can immediately see the available deal. 

In this case, it’s a small discount that can act as an incentive to get potential customers over the final hurdle.

In the second cart abandonment drip campaign email, Brooklinen goes a step further by offering free shipping on top of the 10% discount.

But what if it’s just not your style to offer discounts to potential customers in cart abandonment emails? Don’t worry, it’s not the only option! 

Cart abandonment drip campaign emails (especially the first one) can simply serve as reminders using which you build trust with your customer base. This is how this approach looks when done by Brooklinen:

Using its own brand style, Brooklinen shows the email recipients some reviews left by other buyers.

In your abandoned cart email drip campaign, you can include up to 2-4 emails, and in each email, add social proof, such as positive comments or mentions gathered from social media, and maybe even an incentive, for example, a small discount.

2. Limited-time offer: Torrid

The lifetime of temporary offers can vary from a few hours to a few weeks, but for each one, the key is to create a sense of urgency and motivate people to take action.

These limited-time offers can be sent in a single email campaign or spread across multiple drip-fed email reminders. 

Torrid, the American retail chain, is known for offering frequent limited-time sales and promotions, and this summer has been no exception. 

One of their limited-time offer drip campaigns starts with an email with a subject line sprinkled with FOMO (fear of missing out) to entice people to open it. 

Within that same email, there is a GIF intended to grab attention and then a large text explaining the details of the sale.  

What’s also interesting about this email is that it includes a lot of incentives to shop. For example, there is a banner that says, “Earn 3x points on all purchases.”

Then, just below that, we have another interesting offer for BOPIS (buy online, pick up in-store), where any customer purchasing from Torrid online can get an extra 10% off their order by picking the order up in their local store. 

On top of that, customers would get another 10% off coupon for their next order. 

But just in case the first email didn’t get the job done, Torrid sends a reminder about 8 hours later on the same day. 

The subject line of this email hits all the right notes.

Not only does it grab your attention with “LAST CHANCE” (albeit a riskier move as far as subject lines and spam filters go), but it also has two emojis to help it stand out in a noisy inbox. 

The email copy follows the same pattern as the copy of the first email, except now there is the line “FINAL HOURS” to add a bit more FOMO. 

3. Order confirmation: Notebook Therapy

A customer has gone through the checkout process and placed an order. Now it’s time to send them a post-purchase email that confirms their order and explains what the next steps are.

For most businesses, this should be a single neutral order confirmation email, not a sales pitch. But, it can also be in the form of a drip campaign, just like the one sent by Notebook Therapy.

In the body of the first drip campaign email, to bring clarity to customers, Notebook Therapy explains that the items may come in separate packets. And if customers have any questions, they can effortlessly contact their team by replying to the email.

Notebook Therapy takes its order confirmation drip campaign a step further by adding two more emails, which play a distinct role in the customer’s post-purchase experience. 

The same day you get your initial order confirmation email, you also get a welcome email that explains a little more about Notebook Therapy and what it does. Plus, within the same email, added are a few popular product recommendations to get existing customers thinking about their next purchase.

Next is where this drip campaign gets really interesting. 

As the third email, Notebook Therapy sends you tips for bullet journaling – a popular activity done with the stationary they sell. 

The subject line of this email even fuels the anticipation many customers feel just after having purchased online. 

Inside the email itself, Notebook Therapy adds another thank you for ordering, as well as resources that go with the customer intent. 

This serves as a perfectly timed move, as a customer is never going to open one of your emails quicker than when they’ve just made a purchase from your business. In other words, the second or third email of your order confirmation drip campaign is the perfect opportunity to get important messages across to your customers, along with any content you create on how to use your products to begin the “onboarding” process.

4. Welcome: Three Sips

While email marketing is known for bringing an ROI of $35.41 for every $1 spent, it is impossible to get new leads from it without properly greeting new subscribers and customers. This is where welcome emails come in handy.

A welcome email is the first message that a company or organization sends, typically after a person has subscribed to a mailing list or made a purchase. And if the welcome email is a well-crafted one, it can set the tone for your entire customer relationship strategy.

The eCommerce business Three Sips offers a great example of how to implement a welcome email drip campaign. 

Everything starts with a simple “Welcome to Three Sips” subject line.

Then, once you open the first email, you’re introduced to the brand, including its core values.

In this copy, instead of trying to impress everyone, Three Sips uses relevant content that addresses the pain points of their target audience – women who are looking for natural beauty products. Smart move, right?

Then, in order to build trust, added is also an image of the founders.

In the second and third emails of this welcome email drip campaign, Three Sips goes even further into brand values, provides valuable email content, and shares stories of customers who have used their products or services.

5. Engagement: Warby Parker

Engagement emails are used to connect with email list subscribers who have already interacted with your brand but haven’t made a purchase or engaged with your email content in a while. They can also be used to re-engage potential customers who have abandoned their carts or haven’t completed their first purchase in the buyer’s journey.

In its engagement campaign, Warby Parker introduces its new frames collection. And to increase customer engagement and click-through rates, it made the campaign related to the fall season.

The campaign provides an exclusive feeling right from the subject line to make the recipient feel included and like they’re part of something special. 

Inside the email, the VIP customer appreciation is reinforced even more by offering a sneak peek at the latest collection.

With an approach like this, you can make even customers who aren’t VIPs feel like they are getting special treatment. And even if they can’t buy your products right away, you can still get them thinking about potentially making the purchase. 

As the second email in the campaign, Warby Parker sends the full “Fall product drop” the next day, revealing what they teased in their previous email. 

So, how does a drip campaign like this capture attention? 

Everyone loves a sneak peek, and that sneak peek can also get customers thinking about a purchase. 

I mean, who wouldn’t want to see a new product line? Especially if you make accessing it something exclusive. This will build excitement and also get customers anticipating the next email from you. 

Also, considering how long a normal customer journey takes from acquisition to purchase, you’re jumping ahead several stages at once by sending an engagement drip campaign.

6. Customer appreciation: L’Occitane

Customer appreciation email campaigns are used to build stronger relationships with customers, increase brand loyalty, and ultimately achieve higher rates of customer retention.

These campaigns can consist of emails like birthday reminders, thank you messages, exclusive discounts, and similar. 

As part of its email marketing strategy to increase sales by sending targeted emails, L’Occitane sends an appreciation drip campaign to its customers consisting of up to two birthday-themed emails. 

To hook customers in, the first email has a subject line with the customer’s first name and a birthday reminder.

When the customer opens the email, no time is wasted, and the email reveals that the customer has received a gift.

L’Occitane customers can choose between two gift options if they make a purchase of over $50. And to make things even better, they also get free shipping when they use a discount code at checkout.

While the first email is sent before the birthday, the second email is sent directly on the day of the birthday.

This email is quite simple and just gives a sweet birthday congratulations.

7. Loyalty program: Sephora

One of the most effective ways to increase the lifetime value of your old and new customers is through a loyalty program email campaign. 

These campaigns are designed to reward customers for their continued loyalty. And to get customers to take specific actions, they can include a variety of incentives such as discounts, exclusive access to new products, and special rewards.

This is exactly what Sephora is doing in its loyalty program drip email campaign.

Using the first email, Sephora addresses their loyalty program members and explains to them that they earn one point per every dollar they spend.

To get more points, customers can click on the website and make purchases.

As the first email acts as an introduction to how the system works, the second drip campaign email updates you on your progress and how many points you have.

Both the second and third emails list the products that you can buy with the points.

You’re not able to implement a point system like the one Sephora has? Simple things like free shipping and small discounts for loyal customers can also work wonders!

8. Giveaway: Sunski

A giveaway email campaign is a good way to connect with your audience by offering them something valuable without expecting anything in return. And because participating in a giveaway is free for the customer, it helps increase word-of-mouth marketing, referrals, and brand awareness. 

Sunski, the sunglasses and lifestyle apparel brand, frequently holds giveaways for its customers and notifies them via email. Just last summer, Sunski held what it called an “epic giveaway,” where it offered several prizes in multiple drip campaigns spread across several days. 

To hook customers into opening the drip campaign emails, the subject line was kept simple.

And for the email copy, Sunski goes and explains what the giveaway is all about.

To increase the giveaway participation rate, Sunski promises a free list of the best ideas for sparking joy this summer. Also, it clearly explains the steps for getting a chance to win a weekend getaway.

The second email comes as a follow-up email teasing the first clue for the giveaway in the subject line.

Not only does this get recipients to open the email, but it makes them scour the entire email looking for the clue. 

The email body reveals more gorgeous product photos, potential prizes you could win in the giveaway, and an “Enter to Win” CTA, which makes you feel like clicking it is all you need to do to get some of those fabulous prizes. 

The second email is followed up with another email with a similar subject line. 

And sure enough, once we scroll past all the lovely products they recommend within it, there is yet another giveaway.

It’s important to note that you don’t have to do a massive “epic” giveaway like Sunski, and if you do, you don’t have to do it all the time. But it’s always a good idea to promote something big with several emails over just one. No matter what kind of giveaway email campaign you create, make sure it’s easy to participate in, and there is a clear call to action button.

9. Reactivation: Anastasia Beverly Hills

Email reactivation messages, also known as win-back emails, are intended for customers who have previously purchased from you but have either lapsed or are about to lapse. Their objective? Get these customers to buy from you again.

With reactivation campaigns, the important thing is to provide extra value for the customer. Why? Well, unless you offer something valuable, why would they bother buying from you if they haven’t done so recently?

Anastasia Beverly Hills sends its own drip reactivation campaign titled “We Miss You”.

In its first email, it introduces the customer to a new collection of products along with their pricing.

If the email subscriber doesn’t convert into a paying customer thanks to the first drip campaign email, Anastasia Beverly Hills will give a 15% discount in the next one.

10. Re-engagement: Torrid

A re-engagement email campaign is designed for subscribers whose email activity has ceased based on the recorded metrics such as open rate and click rate. The goal of this type of campaign is to persuade customers to start opening emails and clicking on links within them.

How do you know who to send these emails to? With many email marketing automation tools and CRMs, you can filter your email list by activity and send re-engagement emails to subscribers who haven’t been active in terms of opens and clicks. Just make sure these emails don’t accidentally end up being sent to people who have clicked the unsubscribe button, as that would be against email-sending laws.

Torrid, for the subject line of the first email in its drip campaign, uses language that would appeal to a customer who hasn’t interacted with any emails in a while.

In the copy, heavy focus is put on explaining that Torrid’s 50% off clearance sale ends soon.

Such a big discount can be substituted with offering a new product line, introducing new payment options, or improving the customer experience if being too generous is just not an option for your business at the moment.

Torrid’s second email in the re-engagement drip campaign is sent on the birthday of the customer.

In the email, a promise is made of a $10 birthday reward with a clear CTA button for the customer to act on.

This is a great example of how to re-engage a customer by offering a small incentive (a $10 gift on their birthday). 

Takeaways

While writing this article, I noticed that the best examples of email drip campaigns have the following things in common:

1. Personalized emails are a must – In all types of drip campaigns, you can personalize everything from the subject line to the email copy, images, and even the landing page you link to within your emails. To start, small personalization touches are enough, such as adding the recipient’s first name. Then, you can move on to more elaborate things, like sending birthday reminders.
2. Each email adds value – Whether it’s a small discount, cross-sell offer, upsell offer, giveaway, educational content (whitepapers, case studies, etc.), webinar invitation, or a deeper dive into the brand’s values, every message in a series of emails should offer something valuable for the reader.
3. No one gets it right the first time – Not even the best email marketers can get their regular or drip email campaigns right the first time. For this reason, you should conduct A/B testing, do tweaks, and optimize your email template and copy.

And that’s it for this article on drip email campaign examples! 

Make sure to take advantage of all the information I shared with you, and you’ll have no problem creating awesome email drip marketing campaigns/email sequences that will help your business stay top of mind.