Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want to hide some parts of your life online. How is this possible?
You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
Recommended reference: Full Report