If you want your website to land at the top of search results then you need high-quality backlinks. High quality backlinks are good for SEO purposes, but it is also beneficial for several other reasons.
Link building outside of SEO has additional bnefits.
If you get links on popular websites, it is not only great for your SEO efforts but it also builds your brand authority. Interest in your brand will be encouraged in your have links in popular websites. If your brand is associated with a popular site then this will attract customers to your brand. You will then be presented as an information source within the industry, and can result in websites linking to your content.
You will have website traffic that does not come from searches on search engines. Referral traffic is when people click on links within the content and are taken to the linked content. A website with a lot of traffic which is linked to your site will bring many targeted customers to your website. Even just a single link from a popular website can bring traffic to your website for years. Referrla traffic is good traffic because thee are the people who are interested in your product.
The internet is the source of data which continues to grow and be accessed. You should get high-quality links from reputable directories and other resource websites so that traffic will be driven to your website for years to come. If you are selling a product and you get a link on a directory of the manufacturers of the same product, then consumers searching online for that particular product will come in contact with your link and click through which lands him on your website and be converted into sales. With these types of links, visitors can be driven to your site for years to come.
If good content is read by an individual and sees a backlink pointing to the source, then he will likely click on the link to learn more about the source of the content they have just read. A measurable action will be done by the person who is brought to your websites like signing up for email newsletter to get more great content or some other action. They can follow your social media profiles, read your blog, or subscribe to your feed. With a simple link, a company and a consumer can be brought together without the use of search engine rankings.
if you create content and someone reads it, then he can easily identify the visible links within the content. When your brand name is seen by a consumer through great content then he will begin to associate your company with the topics that they see your brand name linked to. Brand name anchor text is now a solid choice for safe link building and not spammy anchor text links.