Porche: A Story of Innovation

All grand inventions start out as ideas, a scribble on a notebook or table napkin, so to be an inventor, you need ideas. The fact is that everybody in this whole world have ideas that pop out from the blue every now and again. Since people around the globe have these ideas popping in all the time, why aren’t they inventors? Yes you need ideas, but ideas alone that lie dormant inside your head cannot automatically make one an inventor. It has to take its form into our physical world, it could be an appliance or a machine. And the making of these ideas into reality is the hard work of the process, you will need to make prototypes and you will have to take your inventions for a spin to check out if whether or not it works click here for more info.

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But today, we will not be talking about inventing and inventions as a whole but rather, a story of a very successful one and its great for you to check it out! Porsche.

But how did Porsche become such as well known and highly sought after luxury brand of cars? Did the Porsche Panamera bring the name into the big league alone? So get your pencils and spreadsheets ready because we will be looking at how Porsche changed the very definition of luxury forever.

Form meets function.

The new word of the day is Horological. This word simply means the study of time’s measurement.

Most luxury car brands like working with skilled watchmakers to produce high quality watches inspired by cars. But Porsche is one of the few companies that seriously dived into horology.

Porsche has completely reshaped the watch industry with their dedication and craftsmanship. But how did they do something most establish brands could not? With their meticulous marriage of both function and form. This is the design philosophy of Bauhaus. This states that the form of the object cannot be separated from the function and the other way around.

Ferdinand could not settle with just making cars. He aspired to take his already amazing design and innovation skills to a whole other dimension.
He left his family business to pursue his dream and that’s when he established Porsche Design. And what is his first product you may ask? His first product was a wrist watch.

Back in 1972 and before nobody was wearing black wristwatches. Ferdinand found something lacking whenever he saw all the leather or gold wristwatches around him. His first creation was an instant hit, a black steel watch and bracelet.

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He did not think about giving it some sort of fancy name. It was called the Chronograph. It was inspired by airplane gauges.

You should be able to tell the time with just a quick glance on an analogue watch. The black steel face with the white markers did that perfectly.

It’s a timeless classic of a design. The watch is still a modern design today as so it did 40 years ago.

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